Market Trends

According to current statistics, annual sales of organic products are over US$52 Billion worldwide, with compounded growth of 23% per annum. Yet these figures have never included a certified organic range of skin care & cosmetic products – until now! Why certified organics? The exponential growth is due to the fact that consumers have finally realized that chemicals of any kind – going in or onto their bodies – can lead to serious health problems for themselves and their families. Only a foolish person would continue feeding their families toxic ingredients in food, and food for your skin is no different!

Since the 1960s there has been a groundswell of conscious, aware individuals around the world who now represent (along with their children and even grandchildren) one of the most powerful buying forces on the planet. In marketing circles, this cultural collective of educated, ethical, concerned and open-minded people is called LOHAS (Lifestyles of Health and Sustainability), and represents a massive $227 Billion per year marketplace for products & services.

They are sophisticated consumers who value health, the environment, social justice, personal development and sustainable models of living. They acknowledge the interconnectedness of mind, body and spirit, and our innate ability to achieve the highest human potential.

In America alone, the LOHAS market exceeds 63 million, over 30% of the entire population!

Our research concludes that the Miessence range of Certified Organic Products is perfectly suited for this massive market, which is proven by rapidly increasing sales on a daily basis...

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